NINTENDO ANNUAL REPORT
Editorial / Student Project
Goal: Pick a company and give their latest annual report a visual refresh.
Programs used: InDesign, Photoshop, Illustrator
Annual reports are tools that help shareholders and potential investors get a good understanding of how a company is currently situated in the market as well as their operating and financial activities over the past year. A well designed document serves to help the viewer gain a clear and easy understanding of what a company stands for and what their goals are.
For this student project, we were told to pick a company with the task of completely redesigning their latest annual report. The goal was to give it a visual refresh that was inline with their branding and helped to convey their story and motto.
Nintendo’s branding is simplistic and to the point. Many of their designs are created in such a way that they place emphasis on their various famous video game characters, allowing them to do most of the heavy lifting. As such during the design process there was one main focus in the design and that was to showcase Nintendo’s boundless spirit, joy, and creativity through the use of their mascots. Utilizing a simplistic and modern style, information is organized in an easy to understand format while also being visually appealing. The company’s bright and energetic red is used as the main colour. A splash of interest is added onto pages through the use of various well known mascots from their games and are also incorporated into infographics to help tell its story.
