No Half Measures

No Half Measures was a student project centered around creating an exhibition identity for typographer Felix Pfäffle. The project began with research into Pfäffle’s work and design approach, which I then translated into a visual identity for a fictional museum exhibition.

The concept was inspired by a quote from Pfäffle and the idea of working with things that are deliberately incomplete or divided. This became the foundation for the exhibition’s visual language, which used playful typography, illustrations, and signage to create a sense of controlled chaos.

I developed the exhibition’s brand guide and applied the visual system across exhibition materials, including signage and wayfinding. The project was designed to feel like a cohesive museum experience, with each element contributing to the same visual identity.

Role: Graphic Designer

Year: 2021