PLANNED PARENTHOOD

Branding / Advertising / UI/UX / Wayfinding / Student Project

Goal: A modern rebranding of an organization or company.

Programs Used: InDesign, Illustrator, Figma, Photoshop

PPT is a community built on freedom and possibilities. As a pro-choice organization, they work to support young families and individuals when it comes to making the right choice in regards to their health whether it’s physically or mentally. With a focus on the wellbeing of the youth, they believe that access to sexual education and healthcare is a human right regardless og race, sexuality, and income.

PPT Canada has a completely different branding approach compared to their counterparts worldwide. Their current branding features a new logo and colour palettes. However there are several problems with their branding. Their current design has many problems from lack of accessibility, messy layouts, and lack of cohesiveness, the PPT website and resources are hard to navigate and understand. The goal of this student project was to bring incorporate what PPT stands for into one cohesive message that is modern and approachable.