Just be Creative

Client: Private Client

Role: Graphic designer

Year: 2026

Programs used: Illustrator, After Effects

Just Be Creative is a conceptual motion graphics project developed around a workshop and speaker series examining creativity in the age of AI. The event explores the frustrations, uncertainty, and changing expectations faced by creatives as generative AI becomes increasingly prominent in the industry.

Each motion graphic focuses on a different idea within the creative community, using typography, illustration, colour, and animation to interpret the subject. The graphics were designed to loop continuously across screens throughout the event space, with each piece functioning independently while contributing to a cohesive visual system.

I developed the visual direction and created the animations in After Effects, designing the graphics specifically for large-format displays.